Scandinavian lifestyle magazine NIHAO JOURNAL releases new issue for urban Chinese readers


NIHAO JOURNAL, the bilingual print and online lifestyle magazine that focuses on urban Chinese readers announces  the release of its new issue in Chinese and English. The magazine inspires readers through creative articles, profiling and in-depth interviews with designers, travel destinations, hoteliers and chefs from across the world.


“We are targeting the urban Chinese who have an opinion on taste, design, living, food and travel the world for experience and to seek inspiration. Our readers can look forward to long-form articles, insights, profiles of industries and personalities and more,” said CEO Rasmus Gregersen.

This issue focus on the Scandinavian life and creativity. Interviewing Tivoli and Normann Copenhagen about their latest collaboration for the Tivoli collection. You will learn about Magnus Maarbjerg, co-founder of Fokstrot, and his view of Copenhagen and their man-made island CPH-Ø1 in Copenhagen harbour. Mikkeller’s art director Keith Shore tells the story of how it all started with Henry and Sally and he shares the latest design.


Discover top bakeries in Copenhagen like Lille Bakery and Hart Bageri. Bread is a thing on the Scandinavian food scene, and Claus Meyer was one of the pioneers in Denmark. Get an insight to the award-winning Hotel Sanders in Copenhagen and their eye for details and touch on hospitality.

Articles are integrated with QR codes for the reader to scan and access more relevant content, brand universe, videos or e-commerce.


Furniture designer Amanda Lilholt give you an insight to her world of designs. Scan the QR code in the magazine and discover more about Amanda and how the Danish island Samsø and Copenhagen inspire her.


Integrated with its interactive online platform on WeChat, the reader gets access to online content, a community of like minded people and city guides for cities in Europe and China.

Distributed in China and Europe by design stores, cafes, museum shops, hotels and sold online and on WeChat, the issue can be ordered here or  through WeChat by scanning the QR code below: 

Rasmus Gregersen